Art Aglow

“What art offers is space – a certain breathing room for the spirit”

                                 ~ John Updike

 

Historic buildings, crowded walkways, countless shops. What happens when you add art to the mix? 

Last weekend, one of Boston’s major tourist destinations transformed into a magical urban escape for Illuminus. Since 2014, the nighttime festival has brought together artists and designers to revive the city’s iconic neighborhoods (recap on the debut at SoWa Arts District-Art After Dark)This year, Illuminus partnered with nonprofit LuminArtz and the Downtown Boston Business Improvement District (BID) to bring the program to Downtown Crossing.

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Smooth Sailing

“All I ask is a tall ship and a star to sail her by.”

                       ~ John Masefield

 

What a week to spend by the harbor. From June 17-22, locals and tourists were treated to a spectacle at sea known as Sail Boston. Making its grand return since 2007, more than 50 tall ships from around the world including the U.S., Chile, Germany, and the Netherlands gathered together for the maritime festival (WCVB).

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Slice of Sci


“There are three classes of people: those who see, those who see when they are shown, those who do not see.”

                                                   ~Leonardo da Vinci

 

February 19th, 2017 marked Boston’s Stand Up for Science rally. Held in historic Copley Square, members and supporters of the scientific community gathered to protest the Trump administration’s attempts to undermine the field.  Away from the front lines, I expressed my solidarity by spending the day at the Museum of Science, Boston, one of the city’s most popular attractions. 


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The Inbound Crowd

As a Boston-based marketer, one thing that has been at the top of my to do-list is Inbound, a buzzworthy conference for digital marketing and sales professionals. Through a limited offer between HubSpot, an inbound marketing and sales software company and YWD, a local networking group for digital career women, I was fortunate to snag a complimentary community pass to this year’s event!

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The Citizens’ Choice

Come every election, there’s a lot at stake on the ballot. In Massachusetts, one of the initiatives is Question 4 which proposes the legalization, regulation, and taxation of recreational marijuana (Ballotpedia). What impact could this have on a state that has already decriminalized the drug? To find out more, I attended The Citizens’ Choice: Legalizing Recreational Marijuana presented by The Edward. M Kennedy Institute for the United States Senate and WGBH.fullsizerender-1 Continue Reading

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Uncovering UX Research

“Supposing is good, but finding out is better.”

                                 ~ Mark Twain

 

What’s more important? Asking the right question or getting the right answer?

For an UX expert, there isn’t a right or wrong answer, just feedback. 

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More companies are exploring ways to tap into the mindsets of their customers in order to define the pain points of a product and make improvements. I recently met up with Ladies That UX-Boston for their User Research 101 workshop at the Startup Institute. Originally launched in the UK, LTUX is a monthly meet-up for women all over the globe interested in the user experience field.

Led by Boston chapter organizer Clara Kliman-Silver, the session explored the fundamentals of user experience research, including planning out the project timeline, establishing goals, and creating strong questionnaires. Here are some key takeaways: Continue Reading

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Talking TED

“A good speech is like a pencil: it has to have a point.”

~ Author Unknown

IMG_4986There are people who can talk and then there are people who can talk TED.

What’s the difference?

For one thing, the stakes are much higher when you’re dealing with one of the world’s top platforms for idea sharing. Being comfortable in front of crowds is no longer a game changer, but a given. So how can a professional with a vision try out? Last week, I checked out the You Can Give A TED Talk event held by WeWork, an office space network for growing businesses. Program host Kit Pang, a TEDxBSU speaker and founder of BostonSpeaks, aimed to give an inside lens on applying, from signing up to crafting the presentation. What I anticipated to be a structured lecture turned out be an interactive roundtable with the audience.

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Face the Finances

The Roman playwright Plautus once said “You must spend money to make money”. However, does this ring true for those without proper financing? What if you’re an aspiring small business owner trying to launch a product into the market, or an existing owner focused on sustaining company growth in the long run? How do you gain the proper funding to set things in motion?  This question required expert opinions from the lenders firsthand.sbe collage
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Pitch This!

60 seconds on the the clock starts now.  

 

You’re a budding innovator presenting your startup to a crowd of potential investors. The spotlight is glaring solely on you. With one minute to pitch your company, how do you sell it? Do you go for the shock-and-awe routine? Pose a problem, let the audience ponder for a bit, and present the solution? Dish out key features in quick fire style? Last month, 50 finalists braced the challenge in the 2015 Minute to Pitch It Competition at MassChallenge in the Seaport District. MassChallenge is one of the largest startup accelerators in the world with offices residing in Boston, Israel, and the UK. This non-profit organization serves as a launching pad for budding entrepreneurs looking to break into the big leagues.

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