The Inbound Crowd

As a Boston-based marketer, one thing that has been at the top of my to do-list is Inbound, a buzzworthy conference for digital marketing and sales professionals. Through a limited offer between HubSpot, an inbound marketing and sales software company and YWD, a local networking group for digital career women, I was fortunate to snag a complimentary community pass to this year’s event!

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The Citizens’ Choice

Come every election, there’s a lot at stake on the ballot. In Massachusetts, one of the initiatives is Question 4 which proposes the legalization, regulation, and taxation of recreational marijuana (Ballotpedia). What impact could this have on a state that has already decriminalized the drug? To find out more, I attended The Citizens’ Choice: Legalizing Recreational Marijuana presented by The Edward. M Kennedy Institute for the United States Senate and WGBH.fullsizerender-1 Continue Reading

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Uncovering UX Research

“Supposing is good, but finding out is better.”

                                 ~ Mark Twain

 

What’s more important? Asking the right question or getting the right answer?

For an UX expert, there isn’t a right or wrong answer, just feedback. 

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More companies are exploring ways to tap into the mindsets of their customers in order to define the pain points of a product and make improvements. I recently met up with Ladies That UX-Boston for their User Research 101 workshop at the Startup Institute. Originally launched in the UK, LTUX is a monthly meet-up for women all over the globe interested in the user experience field.

Led by Boston chapter organizer Clara Kliman-Silver, the session explored the fundamentals of user experience research, including planning out the project timeline, establishing goals, and creating strong questionnaires. Here are some key takeaways: Continue Reading

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Talking TED

“A good speech is like a pencil: it has to have a point.”

~ Author Unknown

IMG_4986There are people who can talk and then there are people who can talk TED.

What’s the difference?

For one thing, the stakes are much higher when you’re dealing with one of the world’s top platforms for idea sharing. Being comfortable in front of crowds is no longer a game changer, but a given. So how can a professional with a vision try out? Last week, I checked out the You Can Give A TED Talk event held by WeWork, an office space network for growing businesses. Program host Kit Pang, a TEDxBSU speaker and founder of BostonSpeaks, aimed to give an inside lens on applying, from signing up to crafting the presentation. What I anticipated to be a structured lecture turned out be an interactive roundtable with the audience.

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Face the Finances

The Roman playwright Plautus once said “You must spend money to make money”. However, does this ring true for those without proper financing? What if you’re an aspiring small business owner trying to launch a product into the market, or an existing owner focused on sustaining company growth in the long run? How do you gain the proper funding to set things in motion?  This question required expert opinions from the lenders firsthand.sbe collage
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Pitch This!

60 seconds on the the clock starts now.  

 

You’re a budding innovator presenting your startup to a crowd of potential investors. The spotlight is glaring solely on you. With one minute to pitch your company, how do you sell it? Do you go for the shock-and-awe routine? Pose a problem, let the audience ponder for a bit, and present the solution? Dish out key features in quick fire style? Last month, 50 finalists braced the challenge in the 2015 Minute to Pitch It Competition at MassChallenge in the Seaport District. MassChallenge is one of the largest startup accelerators in the world with offices residing in Boston, Israel, and the UK. This non-profit organization serves as a launching pad for budding entrepreneurs looking to break into the big leagues.

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The Sauce on Stand-Up

This week on RevelBos features a guest post from communications professional and Boston comic Pamela Ross.

 

When you think of stand-up comedy, what comes to mind? Stories of plane travel,

disastrous dates, and the differences between men and women? Although comics have a

bottomless well of personal experiences to draw from, the average audience is used to

mainstream humor that’s self-deprecating. As a young comic myself, I envisioned a

show that’d attract avid fans and newcomers alike in an unconventional space. That

dream has inspired me to create an independent comedy show to foster support for the

local comedy scene. Here’s the thought process that makes this possible.

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Fun, Free of Charge

Enjoyment doesn’t have to be expensive. 

What I love about Boston during the summertime is its pool of attractions that are both budget-friendly and entertaining. One of the major highlights of the season is Free Fun Fridays, sponsored by the Highland Street Foundation. In its 7th year, this 10-week program running till August 28th grants free public admission to over 70 cultural destinations throughout Massachusetts. With the day off, I paid a visit to one of the featured sites, the Institute of Contemporary Art/Boston. Home to the Seaport District since 2006, the museum has energized the city’s art scene and garnered international attention.

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For Your Eyes Only

Have you ever watched a video and wondered how it ever left the household? Imagine an entire festival dedicated to screening the oddest and most jaw-dropping compilations rarely heard of, and multiply that times infinity. Last Thursday, the Found Footage Festival held its Salute to Weirdos show at the Coolidge Corner Theater in Brookline. Hosted by Brooklyn Brewery as part of its month-long Mash Series, this touring showcase was the brainchild of Joe Pickett (The Onion) and Nick Prueher (Letterman). Throughout their travels in the U.S., the curators browsed endlessly through thrift stores and bargain basements to uncover the most obscure and delightful VHS treasures.

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Celebrating CWE

“I’m not looking for a hand out, I’m looking for a hand up.”

                                                   ~Beverly Hilaire

When people get together for a worthy cause, the result is truly empowering. Last weekend, I was fortunate to attend the Center for Women and Enterprise 2015 Annual Auction & Gala at the Renaissance Boston Waterfront Hotel. CWE is a non-profit that provides professional guidance and resources to aspiring female entrepreneurs. After 20 successful years, the organization has become a prominent force in the New England region, offering thorough in-class training and networking opportunities.

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