The Inbound Crowd

As a Boston-based marketer, one thing that has been at the top of my to do-list is Inbound, a buzzworthy conference for digital marketing and sales professionals. Through a limited offer between HubSpot, an inbound marketing and sales software company and YWD, a local networking group for digital career women, I was fortunate to snag a complimentary community pass to this year’s event!

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From November 8-11, the Boston Convention and Exhibition Center transformed into an Inbound wonderland. 2016 marked the first time the conference sold out, with a record turnout of 19,000 attendees. Sporting the community pass, I had access to: keynotes and spotlight sessions, networking at Club Inbound, happy hour meet-ups, parties in the Seaport district, and comedy at Inbound Rocks.
From live DJ sets to pop-up coloring walls to scores of vendor booths, there were plenty of opportunities for work and play.

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The entertainment didn’t disappoint one bit. I had the pleasure of seeing comedians Ali Wong and Trevor Noah, actor Alec Baldwin, and Girls Who Code founder Reshma Saujani. Interestingly, politics found its place on the main stage. Trevor Noah used his wit and knack of accents to illustrate the hypocrisy surrounding the anti-immigration movement. Alec Baldwin touched upon the sensationalist role of media in America’s election season, and how it’s more important than ever for the public to hold news outlets accountable for misinformation. As the final speaker, Reshma gave a heartfelt lecture on her tech organization and the present challenges that female coders face.

Despite uncertainty surrounding our nation’s future, it was uplifting to be at the center of thought-provoking discussions for a few days. Although digital is the language businesses speak, Inbound showed that conferences succeed best when built around social engagement. If interested, early bird prices for next year’s affair can be found at this link.

Did you attend Inbound? What were some highlights? Is there anything you’d like to see done differently next year?

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tatia.sikharulidze@live.com

16 Comments

  1. Sounds like the place to be if you enjoy and see the benefits in networking. 19,000 people – I can imagine the buzz inside the conference centre. Trevor Noah is rather comical and I like the fact he touches on realises that affect everyday people.

    • Thanks for your comment Phoenicia. With such a turnout, the energy at the conference was amazing. As for Trevor Noah, I appreciated his ability to spin a rather uncomfortable topic into a witty act and still cause the audience to take in all its seriousness.

    • Thanks for your comment Doreen. Judging from my first experience, Inbound is a great mix of social gatherings, learning opportunities, and inspiration.

  2. Haven’t been to a conference in years, mostly because I was living on an Island in the middle of the Pacific. But this does bring back wonderful memories since I always enjoy the energy of these events and meeting new people. Now that I’m back on the mainland I’ve been thinking about including a networking event in my calendar for next year and you’ve certainly peaked my interest with your post. Thanks!

  3. Inbound sounds like an interesting conference. Will not attend because it’s on the other side of the world. Thanks for sharing.

    • Thanks for your comment Catarina. Any conferences nearby that interest you?

  4. I love Boston–even during a brisk November!
    Nice to hear that this conference exists and is expanding knowledge and sharing information. Sounds like you lucked into some great presenters and there’s nothing so sweet as a free pass!

  5. Conferences such as these are wonderful to attend. Especially since it is concerning with digital marketing and sales. I bet there are new and bright ideas presented there each year.
    Thanks for sharing.

    • Thanks for your comment William! I hope to attend more conferences in the future. Do you have any favorites?

  6. Love attending conferences. They are great places to connect and network with people and to gain knowledge. Every speaker has something to share. Haven’t attended a conference in some time. Thanks for sharing the insights dear!

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