As a Boston-based marketer, one thing that has been at the top of my to do-list is Inbound, a buzzworthy conference for digital marketing and sales professionals. Through a limited offer between HubSpot, an inbound marketing and sales software company and YWD, a local networking group for digital career women, I was fortunate to snag a complimentary community pass to this year’s event!
From November 8-11, the Boston Convention and Exhibition Center transformed into an Inbound wonderland. 2016 marked the first time the conference sold out, with a record turnout of 19,000 attendees. Sporting the community pass, I had access to: keynotes and spotlight sessions, networking at Club Inbound, happy hour meet-ups, parties in the Seaport district, and comedy at Inbound Rocks.
From live DJ sets to pop-up coloring walls to scores of vendor booths, there were plenty of opportunities for work and play.
The entertainment didn’t disappoint one bit. I had the pleasure of seeing comedians Ali Wong and Trevor Noah, actor Alec Baldwin, and Girls Who Code founder Reshma Saujani. Interestingly, politics found its place on the main stage. Trevor Noah used his wit and knack of accents to illustrate the hypocrisy surrounding the anti-immigration movement. Alec Baldwin touched upon the sensationalist role of media in America’s election season, and how it’s more important than ever for the public to hold news outlets accountable for misinformation. As the final speaker, Reshma gave a heartfelt lecture on her tech organization and the present challenges that female coders face.
Despite uncertainty surrounding our nation’s future, it was uplifting to be at the center of thought-provoking discussions for a few days. Although digital is the language businesses speak, Inbound showed that conferences succeed best when built around social engagement. If interested, early bird prices for next year’s affair can be found at this link.
Did you attend Inbound? What were some highlights? Is there anything you’d like to see done differently next year?