60 seconds on the the clock starts now.
You’re a budding innovator presenting your startup to a crowd of potential investors. The spotlight is glaring solely on you. With one minute to pitch your company, how do you sell it? Do you go for the shock-and-awe routine? Pose a problem, let the audience ponder for a bit, and present the solution? Dish out key features in quick fire style? Last month, 50 finalists braced the challenge in the 2015 Minute to Pitch It Competition at MassChallenge in the Seaport District. MassChallenge is one of the largest startup accelerators in the world with offices residing in Boston, Israel, and the UK. This non-profit organization serves as a launching pad for budding entrepreneurs looking to break into the big leagues.
The event was broken up into two exciting high-speed pitch rounds. During the first round, contestants split up into five heats and presented one-by-one. After each group finished, the audience texted their vote on who should continue to the final stage. Representing the five finalists were: Else Sze, CEO/Founder of Agora, Chris Lai, CEO of Aquasfresco, Guy Seeman, COO of Rethink Pharmaceuticals, Rose Wang, Co-Founder of Six Foods, and Alex Cheimets, CPO of Waterhero. The second round proved even more of a test, with a condensed pitch time of thirty seconds! The judges panel featured: Jacqueline Thong, Co-Founder/CEO of Klio Health, David Brown, VP of Strategic Partnerships at ZappRx, Jim Miller CEO/Chairman of Roundgrille, Inc., and Ben Littauer, Consultant/Member of Boston Harbor Angels. After careful deliberation, the crowd selected Six Foods as the winner, with two strong pitches including a memorable beat box jingle. This startup, also co-founded by Laura D’asaro and Meryl Natow, produces healthy snacks using insects as core ingredients! Who wouldn’t want to expand the palette and promote sustainable practices?
When it comes to perfecting the art of the pitch, having a brilliant idea is just part of the puzzle. Whether to a stranger in an elevator or to a boardroom of venture capitalists, the execution defines the impression. Demonstrating conviction and clarity will strengthen your stance among the audience and hook them on your product. Find that connection, and the door to opportunities becomes wide open.
Have you ever made a business pitch? What’s the best advice for knocking it out of the park?